We used the images from an editorial fashion story we created for Footwear Plus magazine as the jumping off point to explore the creation of visuals for a fun, hip, young woman’s brand.
Once our strategic and aesthetic touchstones were in place we built out web and mobile experiences, business cards, social media posts, packaging, signage, a trade show booth and a print catalog. Through the harmonious integration of all of these assets Popgirl makes a stylish statement in an inclusive and empowering space where individuality reigns supreme, and fashion knows no bounds.
